Post by account_disabled on Oct 22, 2023 1:33:43 GMT -5
Building a strong brand is essential for the success of companies in the digital age. And, increasingly, accessibility needs to be part of your branding strategy . In addition to putting together an accessibility plan, it is also important to show this to your audience . In this post, you will better understand why this commitment to an accessible web is so essential. And oh, we'll also give you some simple tips on how to start this planning!
Firstly, what is a brand?
If you ask different marketers, each one is likely Brother cell phone list to give you different answers. So find the ones that seem most useful to your company.
But to start, here is an initial definition. Your brand is the combination of a name, color, symbol, design, logo, message, voice, tone or anything that sets your product or company apart from everyone else.
Define your brand based on your company’s mission. Think about your customers’ needs, your strengths and your sales proposition. Consider the feelings you want people to associate with your organization. What do you want people to think when they hear about your company?
Banner with aqua green background. In the left corner there are two elements: a computer with two symbols coming out of it in balloons, the UN accessibility symbol and a vase with a flower, with a dollar sign ($) in the center. Additionally, there is a small banner in the left corner with the text "free ebook!" written in white. In the center of the figure, in bold, there is the text "Because having your website accessible is a business opportunity". In the right corner of the image there is an orange button with the text "download the free ebook" in white. End of description.
But what does digital accessibility have to do with it?
Creating accessible experiences on the web offers your company two great opportunities: demonstrating a true commitment to accessibility, and greatly increasing your audience.
It's a common myth that people with disabilities don't use computers. Or even, that they are not a potential consumer audience. However, according to the IBGE , 8% of Brazilians have some type of disability . In other words: it is very unlikely that your company will not actually reach this market. Therefore, if your websites and applications are not accessible, sooner or later you will have to consider the huge market share you are losing.
Additionally, accessibility allows more customers to have positive experiences with your brand . When your website is inaccessible, many people are automatically unable to consume your content. Or even buy your products. However, when they have one positive experience with your company – and then another, and then another – they are more likely to become loyal to your brand. Not to mention that once the consumer feels that the service they used can benefit someone, they are likely to make recommendations, both to acquaintances and on social media.
Finally, it's worth mentioning that accessibility improves your SEO . For people to have any contact with your brand, they first need to be able to find it, right? Initially, it may seem surprising that SEO best practices and Web Content Accessibility Guidelines (WCAG) overlap. But this starts to make sense when we consider the importance of mobile navigation and alternative descriptions for search engine rankings.
Hugo is in the left corner holding a trophy. Next to it is the phrase: "Banco BMG and Hugo: an award-winning partner." Then a yellow button written: "Read the case."
Tell everyone!
In the digital age we live in, it is undeniable that consumers have many options. Therefore, more and more, they choose to support brands that share their values. So, if your brand has committed to accessibility, let people know!
Prepare a disclosure note, in which you talk about your company's accessibility. It could be your chance to publicly demonstrate your commitment. You must present clear information about the actions taken and the methods being used. Statements of this kind are becoming increasingly expected . A great example of this is Samsung: the company produced a series of tutorial videos, showing how its products' accessibility features work.
Firstly, what is a brand?
If you ask different marketers, each one is likely Brother cell phone list to give you different answers. So find the ones that seem most useful to your company.
But to start, here is an initial definition. Your brand is the combination of a name, color, symbol, design, logo, message, voice, tone or anything that sets your product or company apart from everyone else.
Define your brand based on your company’s mission. Think about your customers’ needs, your strengths and your sales proposition. Consider the feelings you want people to associate with your organization. What do you want people to think when they hear about your company?
Banner with aqua green background. In the left corner there are two elements: a computer with two symbols coming out of it in balloons, the UN accessibility symbol and a vase with a flower, with a dollar sign ($) in the center. Additionally, there is a small banner in the left corner with the text "free ebook!" written in white. In the center of the figure, in bold, there is the text "Because having your website accessible is a business opportunity". In the right corner of the image there is an orange button with the text "download the free ebook" in white. End of description.
But what does digital accessibility have to do with it?
Creating accessible experiences on the web offers your company two great opportunities: demonstrating a true commitment to accessibility, and greatly increasing your audience.
It's a common myth that people with disabilities don't use computers. Or even, that they are not a potential consumer audience. However, according to the IBGE , 8% of Brazilians have some type of disability . In other words: it is very unlikely that your company will not actually reach this market. Therefore, if your websites and applications are not accessible, sooner or later you will have to consider the huge market share you are losing.
Additionally, accessibility allows more customers to have positive experiences with your brand . When your website is inaccessible, many people are automatically unable to consume your content. Or even buy your products. However, when they have one positive experience with your company – and then another, and then another – they are more likely to become loyal to your brand. Not to mention that once the consumer feels that the service they used can benefit someone, they are likely to make recommendations, both to acquaintances and on social media.
Finally, it's worth mentioning that accessibility improves your SEO . For people to have any contact with your brand, they first need to be able to find it, right? Initially, it may seem surprising that SEO best practices and Web Content Accessibility Guidelines (WCAG) overlap. But this starts to make sense when we consider the importance of mobile navigation and alternative descriptions for search engine rankings.
Hugo is in the left corner holding a trophy. Next to it is the phrase: "Banco BMG and Hugo: an award-winning partner." Then a yellow button written: "Read the case."
Tell everyone!
In the digital age we live in, it is undeniable that consumers have many options. Therefore, more and more, they choose to support brands that share their values. So, if your brand has committed to accessibility, let people know!
Prepare a disclosure note, in which you talk about your company's accessibility. It could be your chance to publicly demonstrate your commitment. You must present clear information about the actions taken and the methods being used. Statements of this kind are becoming increasingly expected . A great example of this is Samsung: the company produced a series of tutorial videos, showing how its products' accessibility features work.